This is Pip: a much-loved rabbit with one permanently floppy ear and a plan far too big for one bunny. One day he'd like a whole palace where people can come and meet rabbits. Until then, you can join his club, wear his crest, and help keep him in hay.
Pip's Club and shop are opening very soon. Pop your email in below and we'll tell you the moment they're live.
Pip · king-in-waiting
Pip is Elliot's grey rabbit with striking blue eyes and one ear, his left, that rests permanently down; a birth quirk that became his signature. He is calm, curious, and quietly in charge. Give him a dandelion leaf and you've made a friend for life.
Read Pip's story →
Join Pip's club and, every month, he'll send you a little update and a short video of whatever he's been up to; the good, the daft, and the extremely food-motivated. Your membership keeps him in hay and fresh greens.
Stickers, tees, totes and mugs, all carrying Pip's crest. Printed and posted by our print partner.
Pip's big idea: a proper café out in the countryside where anyone could pop in for a coffee and a slice of cake, and share the floor with a whole room of rabbits. It's a long way off, but it's a lovely thing to aim for; and every club membership helps him dream a little bigger.
See Pip's dream →
Pop your email in for the odd bit of Pip news; when his club opens, when there's new merch, and how the dream is coming along. No spam, just a friendly rabbit.
Thank you. You're on the list; we'll be in touch.