Say helloOne small rabbit, one enormous dream.Join his club →

Pip's story

The rabbit who started a palace.

It began with one boy, one rabbit, and the idea that everyone should get to spend a slow hour with something soft.

Pip, cradled gently Pip · one small king
The king

Meet Pip.

Pip is Elliot's rabbit, through and through; the two of them are rarely far apart.

He is soft grey with clear blue eyes, and his left ear rests permanently down. He was born that way. Far from a flaw, it gives him a knowing, slightly regal tilt; the sort of look that makes you sit up and behave. We put a crown on him and the name stuck.

Offer him a dandelion leaf and you have a friend for life; ignore him and he will supervise you anyway.

Pip, grey rabbit with a small gold crown
How it started

Elliot's idea.

Elliot noticed how quickly a hard day softened whenever Pip was on his lap. So he had a thought: a proper café where anyone could pop in, have a good coffee and a slice of cake, and share the floor with a room full of rabbits.

That is the dream: part café, part small farm, part glorious daydream. It's a long way from happening; but you can meet the real Pip today, and help him inch a little closer to it. See what Pip is dreaming of →

Elliot cradling Pip

Say hello to Pip.

The palace is a someday thing. Pip, happily, is a right-now thing. Join his club for a monthly update and a short video, or wear his crest from the shop; either way, you help keep one small rabbit in hay and greens.